Stories by Samantha Baier

•	Marketing to the Overlooked Female NFL Fan (Sports PR) Thu., Oct. 4, 2018 A recent study on female NFL fans unveils some surprising findings regarding how this often-ignored audience engages with brands.

•	To Win in Sports Marketing, Give Fans What They Want (Sports PR) Fri., Jul. 13, 2018 As the sports industry continues to grow in scale, marketers can longer afford to drop the ball.

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Brand Advocacy in Influencer Marketing: a Win for Sports (Sports PR) Wed., Dec. 13, 2017 The current model of influencer marketing must evolve in ways that adopt a level of customization if communicators want to drive relevant conversations that better engage target audiences, building lasting relationships with trusted and genuine brand advocates.